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Results categorised as Agencies
25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
25 Apr 2017
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Steve Doyle
The headlines currently being grabbed are the tip of an iceberg that has been looming on the horizon of the online ad ecosystem for some time, writes Steve Doyle.
24 Apr 2017
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David Pidgeon
West joins from Havas Media and will become a member of Newsworks’ leadership team, overseeing client services as well as strategy planning for the marketing body for national newspapers.
24 Apr 2017
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Dominic Mills
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
19 Apr 2017
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The Media Leader Staff
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
19 Apr 2017
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Gavin Stirrat
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
17 Apr 2017
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Dominic Mills
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
10 Apr 2017
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Dominic Mills
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
10 Apr 2017
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Roy Jeans
The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK's Roy Jeans
07 Apr 2017
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Geoff Copps
Geoff Copps provides a new - and essential - spin on the growing debate around context in advertising.
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