SEARCH
Results categorised as Agencies
30 Jan 2018
|
The Media Leader Staff
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
29 Jan 2018
|
Dominic Mills
Dominic Mills wonders if the excellence of the Financial Times' journalism can help change the minds of 'news rejectors'. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.
25 Jan 2018
|
The Media Leader Staff
The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.
25 Jan 2018
|
David Pidgeon
The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
24 Jan 2018
|
The Media Leader Staff
In a bid to save $400 million, the FMCG brand's chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
23 Jan 2018
|
John Reynolds
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
23 Jan 2018
|
The Media Leader Staff
Mediatel has added more speakers and topics to the line-up - joining a long and impressive list of brands set to attend.
23 Jan 2018
|
John Lowery
Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.
17 Jan 2018
|
Simon Harwood
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars' Simon Harwood.
17 Jan 2018
|
David Pidgeon
Admitting 2017 had been a "difficult year", YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer