SEARCH
Results categorised as Agencies
07 Mar 2018
|
The Media Leader Staff
The account includes a diverse portfolio of businesses and boasts a number of the UK’s leading household brands.
06 Mar 2018
|
David Pidgeon
Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.
02 Mar 2018
|
Brian Jacobs
P&G's Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO's remarks have resonated.
01 Mar 2018
|
The Media Leader Staff
Back from Mobile World Congress 2018, our experts share their views on what the tech-fest means for advertisers.
01 Mar 2018
|
David Pidgeon
Have media planners forgotten about the importance of where ads are seen? It was a question Newsworks wanted the industry to consider at its annual Shift conference .
28 Feb 2018
|
The Media Leader Staff
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
28 Feb 2018
|
Geoff Copps
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps - it's time we considered how this translates back to concepts of ownership.
28 Feb 2018
|
David Jones
Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.
26 Feb 2018
|
Dominic Mills
Possibly bringing both conscious and unconscious biases to this week's column, Dominic Mills reviews and digests the Choice Factory - Richard Shotton's behavioural science bestseller.
21 Feb 2018
|
David Pidgeon
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer