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Results categorised as Agencies
26 Mar 2018
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Dominic Mills
One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook's ad model.
23 Mar 2018
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David Pidgeon
The stink hanging over Ad Week Europe last year was YouTube's brand safety debacle, and - as if by design - this year the bad smell was choking the other half of the duopoly.
20 Mar 2018
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David Pidgeon
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: "We're able to execute pan European campaigns now - but the bigger bells and whistles stuff is still over the horizon."
20 Mar 2018
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The Media Leader Staff
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.
19 Mar 2018
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Dominic Mills
Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB's 'meta' research fail.
13 Mar 2018
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Tracey Follows
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
12 Mar 2018
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Frank Krikhaar
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability - and help use its creative clout to deliver positive change.
12 Mar 2018
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Dominic Mills
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
12 Mar 2018
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David Pidgeon
#timeTo, which builds on the momentum of the #MeToo and #TimesUp movements, has been set up by the Advertising Association, NABS and WACL to "stamp out" sexual harassment in the workplace for all sexualities and genders.
07 Mar 2018
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The Media Leader Staff
There is a "significant mismatch" between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.
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