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Results categorised as Agencies
11 May 2018
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John Lowery
Inconsistent PR statements translate into troubling reputations, writes John Lowery.
11 May 2018
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David Pidgeon
Many magazines these days are merely springboards to the real money - and readers are targets to be turned into consumers.
10 May 2018
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David Pidgeon
The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an "optimum level" would more than double current campaign PROI.
09 May 2018
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The Media Leader Staff
BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.
09 May 2018
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The Media Leader Staff
Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.
09 May 2018
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John Reynolds
In this week's Media and Marketing podcast, host John Reynolds interviews Johnny Hornby, the founder of The & Partnership and Dan Clays, the UK CEO of Omnicom-owned media agency OMD.
09 May 2018
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John Lowery
Why is Meantime Brewing using advertising to say it doesn't need to advertise, asks John Lowery.
08 May 2018
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The Media Leader Staff
Mediatel is thrilled to announce the winners of this year's Connies - the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
08 May 2018
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The Media Leader Staff
In his new role he will lead the strategic publication of the Association's content.
08 May 2018
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Dominic Mills
Advertisers are slowly embracing augmented reality, writes Dominic Mills - and smart media agencies will be ready to offer consultancy, delivery and execution.
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