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Results categorised as Agencies
06 May 2025
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Jack Benjamin
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
02 May 2025
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James Rosewell
The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn't over yet.
02 May 2025
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Maria Iu
Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
01 May 2025
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Simon Carr and Tessa LeGassick
To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.
29 Apr 2025
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Maria Iu
At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.
25 Apr 2025
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Maria Iu
A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.
24 Apr 2025
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Nick Manning
It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let's examine the reality of such non-transparent practices by some media agency groups.
24 Apr 2025
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Hannah Mirza
There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
24 Apr 2025
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Maria Iu
Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.
22 Apr 2025
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Omar Oakes
Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?
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