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Results categorised as Agencies
31 May 2018
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David Pidgeon
Jason Cotterrell, who King replaced last year, has been reappointed into the role he had previously held for five years, as well as taking on the role of group chief strategy officer.
31 May 2018
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The Media Leader Staff
Mathias Upton-Hansen charts new trends in the creative industries.
30 May 2018
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Simon White
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP's Simon White - don't miss out on opportunities due to misguided fears...
30 May 2018
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David Pidgeon
Only six weeks after he was ousted as CEO of WPP, Sir Martin Sorrell has unveiled plans to launch a new advertising group with a view to rival his old business.
29 May 2018
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Michaela Jefferson
Following a competitive pitching process, Whitbread has reappointed Zenith as its Costa Coffee media partner whilst awarding its Premier Inn account to global agency UM.
29 May 2018
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Dominic Mills
There's no reason Accenture's move into media buying won't work, writes Dominic Mills - but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.
29 May 2018
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The Media Leader Staff
In his new role, Proctor will help improve Teads' client relationships and strategic focus on advertising experiences.
24 May 2018
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David Pidgeon
Accenture is now helping clients do online media planning and buying, encroaching further into agency territory. Hear what analysis and media commentators have to say in our report.
24 May 2018
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Michaela Jefferson
The concept of masculinity is evolving and advertisers must evolve with it, according to a study released today reporting that 69% of men in the UK feel misrepresented by brands.
23 May 2018
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David Pidgeon
Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.
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