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Results categorised as Agencies
01 Oct 2018
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The Media Leader Staff
The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
28 Sep 2018
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Josh Krichefski
The creative industry must do more to address poor mental health in the workplace, writes Josh Krichefski, CEO, MediaCom UK.
26 Sep 2018
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The Media Leader Staff
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.
25 Sep 2018
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Emily Coe
From dynamic digital creative to the powerful use of data, Google could accelerate the UK's out-of-home sector, writes Emily Coe.
24 Sep 2018
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The Media Leader Staff
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
24 Sep 2018
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Dominic Mills
How will Global's move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester's study of the world of big media agencies is a joke.
20 Sep 2018
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The Media Leader Staff
Global, the UK's largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
20 Sep 2018
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David Pidgeon
The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.
20 Sep 2018
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The Media Leader Staff
Declaring a 'continued reboot' of the agency, Y&R London has appointed Sophie Lewis as its new chief strategy officer.
19 Sep 2018
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The Media Leader Staff
Eve Kemanes and Andreea Nedelcu form the new senior creative team, whilst Paula Hochberg has been hired as senior copywriter and Athina Collaro as senior designer.
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