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Results categorised as Agencies
11 Nov 2018
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The Media Leader Staff
In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
08 Nov 2018
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The Media Leader Staff
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
08 Nov 2018
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David Pidgeon
With JCDecaux's majority backing, JC Conti has built the out-of-home sector the programmatic platform it needs to thrive in the digital age - can he convince rival businesses to join?
07 Nov 2018
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The Media Leader Staff
The campaign involves creating and distributing reactive ad copy in print and in line with the day's news agenda across The Sun and The Times.
06 Nov 2018
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William Hanmer-Lloyd
Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
05 Nov 2018
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Dominic Mills
The key figures for some social media platforms show costs are up while engagement is down - so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
01 Nov 2018
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The Media Leader Staff
Advertisers, limited by choice in a market dominated by a handful of big players and where data tends to be under lock and key, are looking for workarounds to some of the drawbacks to using social media platforms to deliver ads.
31 Oct 2018
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Andrea Marsh
Exterion Media's Andrea Marsh expects OOH to grow by embracing video - but it will require forward-thinking agencies and clients to work together...
30 Oct 2018
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Tara Austin
Advertising has the power to shape business, culture and behaviour - so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.
29 Oct 2018
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Dominic Mills
The ease of hiring low-cost freelancers is fuelling the rise of in-housing - but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
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