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Results categorised as Agencies
11 Dec 2018
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David Pidgeon
WPP has today published its hotly anticipated strategic review, with CEO Mark Read announcing a mission to turn the beleaguered holding company into a "creative transformation" business.
11 Dec 2018
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William Hanmer-Lloyd
Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.
10 Dec 2018
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David Pidgeon
Brian Lesser, the former CEO of GroupM in North America, has said media agencies are unable to do their best work because the contracts that they have with advertisers rely too much on simply driving down costs.
10 Dec 2018
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Dominic Mills
Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?
10 Dec 2018
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The Media Leader Staff
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in media research.
07 Dec 2018
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The Media Leader Staff
Publicis Groupe's Nigel Vaz has been nominated as the IPA president-elect to succeed Sarah Golding, the CEO of The&Partnership.
06 Dec 2018
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David Pidgeon
In a wide-ranging interview at Mediatel's Future TV Advertising Forum, television bosses outlined the challenges and opportunities they face - and their strategies for growth.
05 Dec 2018
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Vanessa Clifford
Sponsored: With a new year on the horizon, Newsworks’ Vanessa Clifford explains why it’s high time audience-based planning supplanted a platform-centric approach.
04 Dec 2018
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David Pidgeon
Industry bosses have been warned without agreed standards out-of-home will be bogged down by needless complexity at a time when it was seeking to grow its share of market through investment in digital screens.
03 Dec 2018
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Dominic Mills
Ahead of this week's Future TV Advertising Forum, and with a hefty new GroupM report by his side, Dominic Mills outlines the most important issues now facing the television industry.
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