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Results categorised as Agencies
05 Feb 2019
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Ben Rudman
The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
04 Feb 2019
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Michaela Jefferson
Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the "ethos" of the new company.
04 Feb 2019
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Michaela Jefferson
The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
04 Feb 2019
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Dominic Mills
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
01 Feb 2019
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The Media Leader Staff
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
01 Feb 2019
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Michael Karg
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity's Michael Karg.
31 Jan 2019
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Michaela Jefferson
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
30 Jan 2019
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Raymond Snoddy
As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.
30 Jan 2019
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David Pidgeon
'Repetitive, obtrusive and irrelevant': consumer sentiment towards advertising has hit an all time low according to Credos, the industry's think tank.
30 Jan 2019
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Josko Grljevic
The out-of-home industry faces two significant barriers to growth, writes Talon's Josko Grljevic, but they could turn into fantastic opportunities if tackled in the right way.
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