SEARCH
Results categorised as Agencies
28 Mar 2019
|
David Pidgeon
The WFA is rallying brands "to hold social media platforms to account" after failing to stop "dangerous" and "hateful" content.
27 Mar 2019
|
David Pidgeon
The agency declined to formally comment, but Myers-Lamptey confirmed the news to Mediatel, but did not elaborate on future plans at this stage.
27 Mar 2019
|
Majbritt Rijs
Want to develop a business strategy that connects with all sorts of women? Then stop making us feel like shit, writes Majbritt Rijs.
26 Mar 2019
|
The Media Leader Staff
The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
26 Mar 2019
|
William Hanmer-Lloyd
Do something bad, and you're likely to compensate with a good deed - or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
25 Mar 2019
|
Bob Wootton
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
21 Mar 2019
|
Michaela Jefferson
Further efforts from media owners to work collaboratively with one another may create more problems than it solves, PHD Media's chief strategy officer has said this week.
21 Mar 2019
|
Michaela Jefferson
Adland bosses from the media owner, agency and client side have agreed this week that the industry is suffering the effects of "terrible" briefs, leading to low quality work, frustration and wasted time.
21 Mar 2019
|
Jan Gooding
Spending time and money questioning the brief means better defined objectives - and subsequently stronger execution and fewer marketplace regrets, writes Jan Gooding.
20 Mar 2019
|
The Media Leader Staff
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer