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Results categorised as Agencies
05 Jun 2025
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Maria Iu
The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.
04 Jun 2025
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Jack Benjamin
At SXSW London, Mark Read admitted "there will be fewer people involved" in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.
04 Jun 2025
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Marc Guldimann
When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.
03 Jun 2025
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Maria Iu
Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.
03 Jun 2025
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Nick Manning
The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined 'win'. But agencies can win this match against the giants.
03 Jun 2025
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James Longhurst
From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.
02 Jun 2025
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Omar Oakes
This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.
02 Jun 2025
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Bob Wootton
Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.
29 May 2025
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Jack Benjamin
The holding group has rebranded its media investment arm to WPP Media, a "fully integrated, AI-powered company".
29 May 2025
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Jack Benjamin
A campaign last Christmas used a distinctive mix of media placements to showcase the brand's premium credentials.
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