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Results categorised as Agencies
08 Apr 2019
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Dominic Mills
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh... total TV and VOD measurement is a bit too much like Brexit.
04 Apr 2019
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The Media Leader Staff
Accenture's acquisition of Droga5 is a landmark deal in the onward march of the consulting groups. Here, our experts explain its significance.
03 Apr 2019
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David Pidgeon
As it looks to "reinvent" the agency model, management consultancy Accenture has today announced the acquisition of Droga5, the creative shop.
03 Apr 2019
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Ian Dowds
Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.
03 Apr 2019
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Michaela Jefferson
STRAT7 claims to have combined three inter-connected streams of expertise: customer data and intelligence through ResearchBods; advanced enrichment and analytics through LiFE; and strategic interpretation through Bonamy Finch.
02 Apr 2019
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John Reynolds
Bilmes enlightens men working in advertising on what to wear this year if they want to be ahead of the curve, while Metcalfe discusses the future of media agencies.
02 Apr 2019
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Michaela Jefferson
The new name comes seven months after former CEO and founder, Mike Colling - after whom the agency was originally named - stepped down from his position.
01 Apr 2019
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Richard Shotton
Sponsor content: Marketing is blighted by the Cobra Effect - and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.
01 Apr 2019
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Michaela Jefferson
Richard Shotton is leaving Manning Gottlieb OMD later this month in order to set up his own behavioural science consultancy, Astroten.
29 Mar 2019
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The Media Leader Staff
Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.
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