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Results categorised as Advertising
26 Mar 2024
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Ella Sagar
Havas Media Network UK will feed into the UK cross-media measurement initiative's future product scope and involve its clients in beta trials.
26 Mar 2024
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Uzma Afridi-Gardiner
The benefits of structured training go beyond acquiring "hard skills" for rising talent and their employers.
26 Mar 2024
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Euan Mackay
As election spend is set to rise, new Route research can help political planners target marginal seats via a high-reach, trusted medium.
26 Mar 2024
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Ella Sagar
OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.
25 Mar 2024
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Omar Oakes
Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
22 Mar 2024
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The Media Leader Staff
Havas' CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.
22 Mar 2024
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Jack Benjamin
Consumers who saw or heard the regulator's latest awareness campaign were more than twice as likely to trust the ad industry, according to new research.
21 Mar 2024
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Maria Iu
Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
21 Mar 2024
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The Media Leader Staff
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
20 Mar 2024
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Nick Manning
Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
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