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Results categorised as Advertising
08 Sep 2010
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Marnie Richards
Ocean Outdoor has renewed its contract with the BFI for its IMAX cinema in London until 2016, following the original contract made in 2006.
07 Sep 2010
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Marnie Richards
Carat has forecast that worldwide global advertising expenditure will increase by 3.9% this year - by comparison, in March 2010 it was predicted to increase by only 2.9%.
01 Sep 2010
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Marnie Richards
The Advertising Standards Authority (ASA) will be given new powers to regulate brands' websites and free online spaces from March 1 next year.
31 Aug 2010
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Lucas Brown
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA's Value of Advertising group wants to "create a culture of effectiveness"...
26 Aug 2010
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Marnie Richards
According to Experian’s latest research, those aged between 15 and 24 are "highly receptive" to direct mail, and are the demographic second most responsive to it, after those aged 65 and above.
03 Aug 2010
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Marnie Richards
The Central Office of Information (COI) is reducing its staff numbers by 40%, with the loss of 287 jobs.
30 Jul 2010
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Liz Jaques
Carat's Steve Hobbs and ISBA's Bob Wootton speak out against Ofcom's airtime sales ruling.
27 Jul 2010
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Marnie Richards
Following news that a freeze has been placed on government advertising and marketing spend, the Central Office of Information (COI) has released its annual report and accounts for 2009/10.
19 Jul 2010
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Sam Howroyd
ZenithOptimedia has upgraded its forecast for global adspend growth this year from 2.2% to 3.5%.
15 Jul 2010
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The Media Leader Staff
The US advertising economy will grow by 2.1% during 2010, excluding political and Olympic advertising on TV, according to a new forecast by Magna Global.
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