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Results categorised as Advertising
28 Feb 2011
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Liz Jaques
ITV1's This Morning has made history today - it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
14 Feb 2011
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Liz Jaques
Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
07 Feb 2011
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Simon Andrews
In response to Tess Alp's comment - The potential for TV + mobile is something to celebrate not an excuse to carp - Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath's work to support his original point.
26 Jan 2011
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Liz Jaques
Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
26 Jan 2011
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Brian Jacobs
In response to Claire Myerscough's recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.
25 Jan 2011
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Liz Jaques
Facebook has launched a new user generated ad option, which allows marketers to use messages from their 'likes' community to push visible promotions.
25 Jan 2011
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Tom Jenen
Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: "It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers"...
24 Jan 2011
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Liz Jaques
eMarketer expects Twitter to make $150 million in ad revenue this year, the vast majority of which will come from the US.
19 Jan 2011
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Liz Jaques
US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.
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