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Results categorised as Advertising
07 Mar 2011
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Derek Jones
Do agencies really hold the key to better and more systems around process and trading? They seem to, judging by the tone of conversation and comment at MediaTel Group's latest breakfast event - 'Would more investment in media systems make us all more profitable?'.
04 Mar 2011
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Derek Jones
WPP's 2010 results are announced this morning - strong full year results, up 5.3% were boosted by an impressive uplift in the last quarter, led by a recovery in the United States market. The company paints a positive outlook for 2011, when it forecasts operating margins to rise 0.5 points to 13.7 percent.
28 Feb 2011
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Liz Jaques
ITV1's This Morning has made history today - it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
14 Feb 2011
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Liz Jaques
Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
07 Feb 2011
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Simon Andrews
In response to Tess Alp's comment - The potential for TV + mobile is something to celebrate not an excuse to carp - Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath's work to support his original point.
26 Jan 2011
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Liz Jaques
Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
26 Jan 2011
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Brian Jacobs
In response to Claire Myerscough's recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.
25 Jan 2011
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Liz Jaques
Facebook has launched a new user generated ad option, which allows marketers to use messages from their 'likes' community to push visible promotions.
25 Jan 2011
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Tom Jenen
Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: "It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers"...
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