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Results categorised as Advertising
03 Sep 2024
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Sam Knights
The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
03 Sep 2024
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Jan Gooding
This is the moment to reflect on how we address the fundamental problems in society. There is certainly a role for brands and the business community.
02 Sep 2024
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Maria Iu
TV spot is supported by OOH and social ads.
02 Sep 2024
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Andy Power
With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda.
30 Aug 2024
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Maria Iu
Dynamic AI-generated ads are a retail first in linear audio, the brand claims.
29 Aug 2024
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Hannah Mirza
When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains.
29 Aug 2024
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Martyn Bentley
In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject's UK commercial director.
28 Aug 2024
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Maria Iu
The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.
28 Aug 2024
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Belinda Beeftink
Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.
22 Aug 2024
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Omar Oakes
Analysis: The streaming platform's second upfront season brought many questions still.
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