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Results categorised as Advertising
31 Jan 2012
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Alex Hunter
Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees...
30 Jan 2012
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Jana Eisenstein
How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change...
30 Jan 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether advertisers will go for the "old school" spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating "dialogue" and driving purchase?
27 Jan 2012
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Liz Jaques
Investor concern about the threat of disintermediation by the likes of Google is generally unwarranted, according to Pivotal Research Group. The search giant is unlikely to pose a real threat to big ad agencies such as WPP, the company's latest report says.
24 Jan 2012
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Liz Jaques
MAGNAGLOBAL predicts that the quadrennial boost of 2012 (political advertising and to a lesser extent the Summer Olympic broadcasts) will help generate US year on year revenue growth of 3.7% in 2012.
19 Jan 2012
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
17 Jan 2012
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Liz Jaques
The online and mobile video value chain produced a combined $4.3 billion in top line revenue in 2011 - up 45% on 2010, according to AccuStream Research.
11 Jan 2012
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Chris Worrell
Chris Worrell: Can advertisers use digital to tell engaging brand stories?
05 Jan 2012
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone...
03 Jan 2012
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Liz Jaques
A po-faced old lady sitting alone at her dining table declaring, 'I don’t like tea - I like gin', has held off competition from meerkats, Gary Lineker and a child dressed as Darth Vader to become the UK's most-liked TV ad of 2011.
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