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Results categorised as Advertising
25 Oct 2012
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Stuart Corke
WPP reported UK revenues up 4.7% on the year to £311 million for Q3 2012, helped by its advertising business. However, full year forecasts have been downgraded.
24 Oct 2012
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Stuart Corke
Bank of America Merrill Lynch (BOAML) reports ITV viewing share is down and that there is a risk to advertising revenues for 2013.
24 Oct 2012
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Stuart Corke
Facebook's revenue has risen to $1.26 billion for the third quarter of the year - a rise of 32%.
23 Oct 2012
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Petteri Vainikka
Petteri Vainikka, VP Marketing for Enreach, discusses 'programmatic premium' and premium real time bidding (RTB) and how they might co-exist together.
22 Oct 2012
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Richard Sharp
Richard Sharp, UK managing director at ValueClick Media, discusses the insights from their research in conjunction with the IAB.
18 Oct 2012
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Steve Smith
Starcom MediaVest's head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop 'exceptional routine' in their customers to avoid becoming invisible.
18 Oct 2012
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Stuart Corke
The latest IPA Bellwether survey published today (Thursday 18th October) has revealed that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009.
16 Oct 2012
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Stuart Corke
With Video on Demand (VOD) growing, the first panel at MediaTel's 'Electronic Trading Debate' (11 October) discussed convergence between traditional television advertising and online and what impact this had on current trading systems.
11 Oct 2012
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Stuart Corke
Chicken tikka massala is no longer Britain's most popular dish; it is now the Chinese stir-fry. This is according to the findings of the IPA's latest report on ethnic diversity, which examines the rapidly expanding multicultural landscape of the UK.
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