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Results categorised as Advertising
20 Nov 2012
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John Svendsen
As new media channels emerge, marketers and media agencies are often unclear how to allocate spend among the myriad channel options, but there is a safe way of investing in high, medium and low risk strategies.
20 Nov 2012
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The Media Leader Staff
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel's Newsline.
20 Nov 2012
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Rufus Olins
Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks - so why are so few unsure how to exploit them?
19 Nov 2012
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David Pidgeon
Magazine advertising investment could more than double before return on investment drops to that of TV, new study claims.
19 Nov 2012
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The Media Leader Staff
Jim Hytner, worldwide CEO of Intiative, talks exclusively to Dominic Mills for MediaTel's Newsline.
16 Nov 2012
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The Media Leader Staff
Marketing firm Aegis Group has reported that revenue for the third quarter was up 14.5%, in constant currency, and 10% at reported rates.
16 Nov 2012
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Seema Karia
MediaTel's Seema Karia reports on Thursday afternoon's debates at the MRG conference in Monte Carlo.
16 Nov 2012
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Julie MacManus
Julie MacManus of MediaTel reports from the MRG conference in Monte Carlo.
16 Nov 2012
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Mike Baker
With the eyes of the world on London during the summer, what media came out on top? Was it the first really convincing social media games, or did traditional media hang on by the fingernails to their ascendancy? The answer is a bit of both.
15 Nov 2012
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The Media Leader Staff
Blinkx, which has indexed more than 35 million hours of searchable and on-demand video content, has seen an increase in advertising spend with new clients including Google, Asda and Gillette.
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