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Results categorised as Advertising
14 Mar 2013
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David Pidgeon
Lloyd Embley, editor of the Mirror titles, and Benedict Brogan, the Daily Telegraph's deputy editor, were interviewed in front of a packed audience at ISBA's 2013 conference on Wednesday to discuss the evolving business models of newsbrands in a digital age.
11 Mar 2013
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David Pidgeon
Newsline caught up with Weve CEO Nancy Cruickshank to get to grips with what the company now plans to do with the combined customer data of 02, Vodafone and EE as she fends off criticism of making an anti-competitive "land grab".
11 Mar 2013
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The Media Leader Staff
Unilever, Kimberly Clark, Centrica, Camelot and Hiscox Insurance just some of the top names at Media Playground this year.
11 Mar 2013
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Dominic Mills
Why, if TV is the powerful medium, and radio the personal one, did Tesco - and a host of other big brands for a variety of reasons recently - use press to say sorry about its products?
06 Mar 2013
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David Pidgeon
Clubcard TV supported by targeted advertising based on users' shopping habits, with Kellogg's, J&J, Colgate and Danone all signed up.
04 Mar 2013
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Dominic Mills
Netflix has acquired vast amounts of data about its viewers' watching habits - but can it really use this to predict what we want? Dominic Mills is not so sure.
28 Feb 2013
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Steve Doyle
InSkin Media's Steve Doyle challenges a number of assumptions - and offers some better ways of working - as he charts the evolution of online branding.
27 Feb 2013
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Jim Marshall
Aegis's Jim Marshall has just returned from the states where he was sometimes bewildered but often enthralled by the cultural differences between their approach to advertising and the UK's. They might seem a bit odd at times, often irony-free and unapologetically intrusive - but are US ads simply less hypocritical?
25 Feb 2013
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David Pidgeon
The Media Scotland account will continue to be run out of Media Vision in Edinburgh, while management of the remaining national and regional brands will be run from Carat's office in Manchester.
25 Feb 2013
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Jason Spencer
China's GDP is predicted to grow by around 7.5% this year - far above that of most Western economies - so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown's Managing Director in Shanghai, Jason Spencer.
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