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Results categorised as Advertising
11 Apr 2013
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Ellen Hammett
The latest Bellwether Survey predicts that 2013 will bring a rise in marketing budgets and confidence overall, with positivity about company performance the highest that it has been in a year - however businesses are still expected to face challenging times ahead.
10 Apr 2013
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Ellen Hammett
A new report from the Internet Advertising Bureau has revealed the exponential - and record - growth of digital advertising, with mobile accounting for 10% of all digital revenue last year.
10 Apr 2013
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Ellen Hammett
In a bid to improve audience measurement tools and ad campaigns, outdoor advertising company Amscreen is planning to roll out face tracking technology that will be able to identify the age and gender of viewers.
09 Apr 2013
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Ellen Hammett
The substantial capital investment will see 1,400 road-facing billboards on the UK's railways overhauled, and for the very first time, 300 high definition roadside billboards introduced nationwide and digital escalator panels installed on the Glasgow Subway.
08 Apr 2013
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Ellen Hammett
BT has lodged a complaint with Ofcom after Sky refuses to air its multimillion-pound ads during the Premier League
08 Apr 2013
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The Media Leader Staff
MediaTel is launching a brand new event at the end of this month, covering the rapidly growing online video market, which was valued at £70 million last year.
08 Apr 2013
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Dominic Mills
This week Dominic Mills asks why Viking River Cruises didn't bother to check the storyline for ITV's Broadchurch before abandoning their 'proud' sponsorship of the show after the image of a burning boat was used. If you're proud, stick with it Mills says - otherwise you'd be 'ashamed' or 'stupid' sponsors of ITV drama.
05 Apr 2013
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Ellen Hammett
Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say...
05 Apr 2013
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David Pidgeon
Facebook has announced a new launcher application for Android devices which will take over the user's phone home screen to provide a Facebook-centric experience - and opens up new possibilities for mobile advertising.
04 Apr 2013
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Ellen Hammett
Facebook rolls out new ad centre just weeks after Twitter, aiming to make it easier for advertisers to track campaigns and to measure returns on investment.
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