SEARCH
Results categorised as Advertising
06 May 2013
|
Sam Pattison
There are unavoidable failings of execution when it comes to mobile advertising - from bad links to bad optimisation - and in this 'year of the mobile', brands must think beyond the desktop past of digital advertising if they're going to be successful. Campaigns need to be relevant and responsive to devices while respecting the consumer, and this can pose a real challenge for brands and publishers, explains Vibrant Media's Sam Pattison.
03 May 2013
|
Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive! talks about the importance of advertising across multiple platforms, how brands and publishers are embracing social, and the challenges that face agencies when it comes to newsroom models.
02 May 2013
|
Jon Hewson
The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains...
02 May 2013
|
Simon Rees
After a trip to Las Vegas to take part in CinemaCon, Digital Cinema Media's CEO Simon Rees shares his thoughts on the creative possibilities 3D technology is opening up for filmmakers and advertisers.
02 May 2013
|
David Pidgeon
Channel 4 beats BSkyB and Channel 5 to sign an exclusive, three-year deal to partner for TV ad sales on three BT Sport channels.
02 May 2013
|
Ellen Hammett
Specific Media has announced a partnership with Project Sunblock that will offer content verification tools as standard to its existing network offering, aiming to ensure that brands do not appear in 'damaging environments'.
01 May 2013
|
Greg Grimmer
Greg Grimmer this month reports back on one of those crucial pieces of client liaison that doesn't fall foul of the Bribery Act. Yes, the Media Jolly has survived the recession and remains an essential part of 'The Business'. So how did he end up getting whiplash?
01 May 2013
|
Ellen Hammett
In what is being described as a major milestone for the industry, Nielsen is set to launch a pilot programme for Nielsen Digital Program Ratings that will measure audiences for TV content viewed online.
30 Apr 2013
|
David Pidgeon
CBS Outdoor, one of the UK's leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.
30 Apr 2013
|
Ellen Hammett
At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer