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Results categorised as Advertising
11 Jun 2013
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Ellen Hammett
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand - with three quarters admitting to only watching live TV on a smartphone.
10 Jun 2013
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Rhys McLachlan
What people are interested in is content - not device - and advertisers want to reach those consumers regardless of the screen they use. It's welcome news then that the new Nielsen Online Campaign Ratings provide advertisers with the window they need to finally optimise their spend at an impression level - and make sure that video messages are aligned and efficiently targeted. By Videology's Rhys McLachlan.
10 Jun 2013
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Ellen Hammett
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
07 Jun 2013
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Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the growing battle between Google and Amazon as they go head to head - despite such different business models - in both advertising and delivery.
07 Jun 2013
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Simon Stanforth
Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video - which is at a significantly higher level than with linear TV, VOD and recorded television.
07 Jun 2013
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Ellen Hammett
It has been speculated that 'iRadio' will feature audio and banner ads sold through Apple's iAd mobile network - operating much like an online radio station - putting it in direct competition with existing services such as Spotify and Pandora.
06 Jun 2013
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Ellen Hammett
A new study conducted by Rovi and Decipher has revealed that consumers exposed to ads that use the full capabilities of connected TVs experience higher brand favourability, awareness and purchase intent - with American Airlines achieving an increase in brand favourability of 254% in a new campaign.
06 Jun 2013
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Ellen Hammett
Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional food, drink and retail brands, according to a new survey.
05 Jun 2013
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Ellen Hammett
Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.
04 Jun 2013
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James Whitmore
Harnessing the spirit of Victorian adventure, Route's James Whitmore recently set off to Romania for the annual conference of the European Media Research Organisation. So what did he discover from our European neighbours? Ground is, thankfully, still being broken but audience measurement continues to face some serious challenges...
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