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Results categorised as Advertising
10 May 2013
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Ellen Hammett
Bank of America Merril Lynch (BoAML) has predicted that there will be significant earning risks for Sky as a result of BT Sports' Premiership offering.
10 May 2013
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Simon Andrews
Simon Andrews, founder of Addictive! this week talks about how mobile devices are being utilised across the globe and why brands should be embracing digital out-of-home advertising.
10 May 2013
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Ellen Hammett
Video on demand having growing influence on advertising industry, bringing in revenues totalling £104 million in 2012, which are predicted to increase significantly over the next two years.
09 May 2013
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The Media Leader Staff
Advertising expenditure in the UK reached £17,172 billion in 2012, up 2.3% on 2011 according to figures released today in the AA and Warc Expenditure Report - figures not seen since 2007.
09 May 2013
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Ellen Hammett
Nicola Mendelsohn will remain a shareholder of Karmarama as she takes up her new role as vice president for Facebook's European operations.
08 May 2013
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Jim Marshall
In his latest article, Aegis' Jim Marshall talks about the five communication functions of advertising, what it is about Twitter that he finds underwhelming, and why the Pope couldn't quite dismiss that finger lickin' good ad proposal from KFC.
07 May 2013
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Ellen Hammett
Facebook is set to launch video advertising in its newsfeed in a bid to create new revenue streams and match the rapid growth that online advertising is seeing across the globe.
07 May 2013
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Dominic Mills
There's a lot more to allocating ad budgets than just eyeballs, says Dominic Mills, and before any medium can increase its share of ad revenue it has to prove itself.
07 May 2013
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Dominic Mills
PepsiCo's new Mountain Dew ad campaign has been described as 'arguably the most racist ever' by a leading black academic. The question is, asks Dominic Mills, how do such things happen? How can a savvy corporation like PepsiCo get it all so wrong?
06 May 2013
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Pierre Naggar
As today's websites become more sophisticated and as more consumers interact with brands on web pages to an ever greater degree, the need for marketers and senior members of a business's management team to understand consumer behaviour in the digital space has never been more pronounced, explains Turn's managing director, Pierre Naggar.
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