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Results categorised as Advertising
24 May 2013
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Ellen Hammett
The new app for iOS devices will include an auto-tagging feature that helps to recognise and engage with surrounding media, including music, television programmes, and TV advertisements.
23 May 2013
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David Pidgeon
Britain is not staying tough; it's getting tougher according to a ground-breaking and far reaching new study into the lives of ordinary Britons - and the implications for brands are huge as they learn to engage in new ways during a period of great change and flux.
23 May 2013
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David Pidgeon
A new YouGov report, published today, reveals "annoyance with social media marketing" and concerns over privacy leading some to log off social media sites.
22 May 2013
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Colin Strong
Privacy law is changing and the effect on personal data - key to the relationship between brands and consumers - will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don't get caught out? Ensuring data issues are not ghettoised within a business is step one...
22 May 2013
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Raymond Snoddy
Following the Competition Commission's "brutal" ruling for Global Radio yesterday, Raymond Snoddy argues that there could also be severe repercussions for Local World as the OFT examines David Montgomery's regional newspaper initiative.
22 May 2013
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Ellen Hammett
With 85% of UK smartphone users searching for local information, SMEs risk missing out with so few websites optimsed for mobiles.
21 May 2013
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Jon Weeks
Ipsos' latest 'Influential Brands' research has identified five key pillars that contribute to the overall influence of the UK's strongest brands. Talking us through the key findings, Jon Weeks, survey director, investigates what makes some brands successful whilst others flounder...
21 May 2013
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Ellen Hammett
BT has launched into Millward Brown's Brandz Top 100 'most valuable global brands' for the first time - ranking at number seven in the UK ahead of Barclays and O2, while Vodafone nabs top spot once again.
20 May 2013
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Ellen Hammett
TalkTalk's commercial director describes the move as a "Freeview assault" as the company sets its sights on "value-seeking" customers.
20 May 2013
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Dominic Mills
Placing the Sun online behind a paywall is an all-or-nothing bet by News International, so you can be certain the company will be throwing a considerable amount of promotional cash at the platform to lure in and maintain readers says Dominic Mills. However, it's the newsbrand's competitors who have the most to get excited about - and whoever the first port of call for Sun readers is, the one thing they won't be doing is putting up a paywall...
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