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Results categorised as Advertising
20 Sep 2013
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Simon Andrews
Addictive's Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising - but only if the data is robust enough.
19 Sep 2013
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Anna Gunn
With exam results recently deciding the future of millions of school and college leavers, Kantar Media's Anna Gunn takes us through the latest TGI findings to examine what is an increasingly complex group of young people - and one who marketers need to handle with care to win the reward of a lifetime of loyalty.
19 Sep 2013
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Ellen Hammett
While personal recommendation, opt-in email and editorial content ranked highest among respondents, mobile and text ads were found to be much less credible, according to a new Nielsen study.
17 Sep 2013
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Joe Lewis
In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?
16 Sep 2013
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David Pidgeon
From today, ITV's interactive VoD ad format, Ad Explore, is to be updated for ITV Player audiences, with the new format launching with Thinkbox's 'Harvey and Rabbit' campaign.
13 Sep 2013
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Simon Andrews
This week, Simon Andrews, founder of Addictive!, takes a look at the future for Apple now that innovation is failing to come from the hardware - as well as what might be the Holy Grail for Twitter after the purchase of adtech firm MoPub.
13 Sep 2013
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Ron Schott
As Instagram flirts with monetising the video and image sharing platform, Ron Schott, head of Spring Creek at IPG Mediabrands, has drawn up a wish list of what he and his team would like to see. An image marketplace, anyone?
12 Sep 2013
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Dominic Tillson
Too many advertisers are getting it wrong, so InSkin Media's Dominic Tillson is getting no nonsense with online pre-roll - and offers advice to ensure ads are remembered positively and record a genuine interest.
12 Sep 2013
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David Pidgeon
Based on data received from 57 markets around the world, Carat's data shows continued positive momentum for global advertising expenditure in 2013 and 2014.
10 Sep 2013
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Greg Grimmer
There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious - and less obvious - benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.
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