SEARCH
Results categorised as Advertising
03 Oct 2013
|
David Pidgeon
Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel's The Future of National Newspapers conference was told last week.
01 Oct 2013
|
David Pidgeon
Posterscope partners with Proxama to deliver real-time reporting, content management and optimisation for NFC campaigns.
01 Oct 2013
|
Ellen Hammett
Peugeot, Nissan, Sky and Chanel are among the eleven leading advertisers in the UK that have websites designed to automatically display content relevant to the device used.
30 Sep 2013
|
Ellen Hammett
ZenithOptimedia has forecast strong growth over the next two years: 5.1% in 2014 and 5.9% in 2015 - bolstered by a stronger European economy.
26 Sep 2013
|
Mungo Knott
After attending the 'Outdoor Works' conference held at the British Museum last week, Primesight's Mungo Knott reflects on some of his key takeouts, and charts how the sector is evolving.
25 Sep 2013
|
John Lloyd
QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains - via a trip down memory lane - why they need it...
23 Sep 2013
|
Peter Houston
As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don't run crap ads.
23 Sep 2013
|
Dominic Mills
For years media brands have experimented and profited from brand extensions - but as markets evolve, Dominic Mills asks if some are straying too far...
23 Sep 2013
|
David Pidgeon
John Lloyd, the founder of TV quiz show QI, has teamed up with Newsworks and designers Tappin Gofton to create an advertising campaign for newspapers in the digital age.
23 Sep 2013
|
David Pidgeon
Pinterest, the pinboard-style photo-sharing website, has announced that it will help monetise the platform with promoted pins - and wants user feedback to ensure they work for the community.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer