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Results categorised as Advertising
29 Oct 2013
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Ellen Hammett
89% of US ad execs think that TV video advertising is more effective than online, according to research from Placemedia, however small businesses are still struggling.
29 Oct 2013
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Torin Douglas
The first in the new monthly series sees Torin speak with Santander's Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.
28 Oct 2013
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James Whitmore
As ongoing arguments between agencies and the Government Procurement Service continue, Route's James Whitmore says, as with just about everything in life, cricket shows the way...
28 Oct 2013
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David Pidgeon
A new IPA survey into the practice of pitching reveals sharp differences between good pitches and poor pitches and highlights the issues that clearly differentiate one from the other.
28 Oct 2013
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Dominic Mills
As retailers enter the tablet market with increasingly cheaper, own-brand devices, Dominic Mills asks what - or who - is coming next, and whether there's logic to other non-retailer brands doing the same...
25 Oct 2013
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Ellen Hammett
The one-time ad is designed to give users a sense for the look and feel of the ads they will see - distinguishable from standard users photos by putting the word 'Sponsored' where the time stamp normally would be.
24 Oct 2013
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Ellen Hammett
Civolution and Optimal have announced a partnership that will allow brands and agencies to buy Facebook ads in synchronisation with TV adverts.
24 Oct 2013
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David Pidgeon
AA/Warc's full year adspend forecasts have been upgraded with expenditure set to reach an all-time high of £18.7 billion in 2014.
24 Oct 2013
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Ellen Hammett
Sir Martin Sorrell's WPP has seen organic growth for the third quarter of 2013 recorded at 5% this week - ahead of forecasts - representing a 2.7% acceleration on Q2.
22 Oct 2013
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Ellen Hammett
A new study from AOL UK reveals a new breed of consumers - described as a fast-moving, tech-savvy, multi-screening generation - are increasingly attracted by content emerging though native advertising.
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