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Results categorised as Advertising
13 Nov 2013
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Ellen Hammett
Those who do all of their Christmas shopping online are 8% more likely to spend more than others, and almost 30% do all their Christmas shopping more than two months in advance, according to a new study from Videology.
12 Nov 2013
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Jon Baron
As Google takes steps towards running a fully-subscribed search service, it can only be to the detriment of advertisers says Jon Baron, CEO of TagMan.
12 Nov 2013
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Ellen Hammett
Released on to YouTube on Friday, The Bear and The Hare generated over 49,100 tweets in the first 24 hours of going live.
12 Nov 2013
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Ellen Hammett
The campaign hopes to bridge the gap between traditional broadcast and digital platforms.
11 Nov 2013
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Steve Smith
Starcom MediaVest's Steve Smith says brands should augment experiences with sensory impacts - with what he calls 'cultural synaesthesia'. So how can brands makes it work?
11 Nov 2013
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Karen Canty
Risk-taking behaviour is on the wane and it's having an impact on brands, reports Future Foundation's Karen Canty. So how do you sell the adventurous dream whilst acknowledging the safety-seeking reality?
08 Nov 2013
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Ellen Hammett
comScore and UKOM announce first unduplicated figures for real people visiting online media brands.
07 Nov 2013
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Ellen Hammett
The launch follows IPA president Ian Priest's call for a rethink of the entire pitch process at last month's Adaptathon.
06 Nov 2013
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Ellen Hammett
Developed by Posterscope, the campaign combines 2D and 3D builds with lighting effects to create the illusion of an approaching train.
05 Nov 2013
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David Pidgeon
Agreement with AudienceScience gives Videology's agency and advertiser partners access to behavioural and inferred demographic data covering around 95% of UK and Irish internet users.
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