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Results categorised as Advertising
02 Jan 2014
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Sarah Lawson Johnston
If you're looking for the future of ratings sources as media changes, you might want to consider looking past the screen and into the media devices themselves, says Mediaocean's Sarah Lawson Johnston.
02 Jan 2014
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Raymond Snoddy
From Twitter's ad proposition to the future of the BBC, and Local TV to Facebook's falling popularity, Raymond Snoddy shares his views on the most important media trends to watch out for in 2014.
20 Dec 2013
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The Media Leader Staff
As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.
20 Dec 2013
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Ellen Hammett
The popular photo sharing app has today announced the results of the first of its sponsored ad campaigns.
20 Dec 2013
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David Pidgeon
The editor of the Liverpool Post, Mark Thomas, has reflected on why the newspaper had to close after 158 years of publication
20 Dec 2013
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Anne de Kerckhove
Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 - from the merging of TV and online to the rise of programmatic.
19 Dec 2013
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Simon Pont
Trainspotting and Fight Club helped define consumerism in the 90s, but the rise of digital has changed the world in huge ways since - so how do we define ourselves in today? SMG's Simon Pont investigates.
19 Dec 2013
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Ellen Hammett
Channel 4 has announced that the latest series of popular show Come Dine with Me is to take on a new set up that will add a 'distinctive change' to the long-running series.
18 Dec 2013
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Colin Strong
The sharing economy - that sees goods swapped or leased - is now a well-established and growing phenomenon - yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
18 Dec 2013
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Ellen Hammett
The new platform enables consumers to buy products immediately after watching an online video ad.
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