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Results categorised as Advertising
03 Feb 2014
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Ellen Hammett
The platform will offer 'native' advertising across all channels, alongside standard display ads, in a bid to allow commercial partners to speak directly to the consumer in an "authentic and meaningful" way.
03 Feb 2014
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Dominic Mills
There seems to be a growing body of opinion that mass marketing - and the waste that comes with it - is the way to go, says Dominic Mills - The trouble is that none of this fits well with the drive for accountability.
03 Feb 2014
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The Media Leader Staff
Newsline has captured the thoughts of experts on the role of data and metrics in television advertising - and asks what the future has in store.
03 Feb 2014
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Will King
The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis' Will King - and proves that mobile devices are now central to the way we shop.
31 Jan 2014
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Ellen Hammett
Speaking at the Advertising Association’s LEAD event on Thursday, John Cridland argued that for SMEs to further invest in advertising, small and medium-sized enterprises need to be treated more differently than they currently are.
31 Jan 2014
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Ellen Hammett
Through correct integration, the IPA hopes that it will be possible to leverage further insights.
30 Jan 2014
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David Pidgeon
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
30 Jan 2014
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David Pidgeon
Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.
29 Jan 2014
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David Pidgeon
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase 'likes' or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
29 Jan 2014
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Ellen Hammett
Available on Sky's platforms, the channel forms part of a wider four year partnership with Sky and is to become ITV's biggest partnership with a platform operator.
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