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Results categorised as Advertising
11 Mar 2014
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Torin Douglas
Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies - and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the 'tired uncle' look of Internet Explorer.
10 Mar 2014
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Emma Holden
The obsession with quoting numbers with trails of zeroes behind them has long been part of the web's preoccupation with counting things - but as TV campaigns head down the same path, how do we make sense of the numbers?
10 Mar 2014
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Ellen Hammett
New research from eMarketer predicts a 90% rise in mobile ad spend this year - surpassing newspaper ad revenue for the first time.
10 Mar 2014
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Dominic Mills
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands - which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
07 Mar 2014
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Simon Andrews
In the post-MWC and pre-SXSW lull, Simon Andrews has decided to go back to the future and examine the things we think have gone out of fashion, but are still major parts of the digital ecology. Banner ads, anyone?
07 Mar 2014
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Ellen Hammett
Total TV advertising revenue in the UK increased by 3.5% in 2013 to reach a new record high of £4.63 billion, according to figures compiled by Thinkbox.
05 Mar 2014
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David Pidgeon
News UK's Mike Darcey has criticised the Guardian for giving its content away for free online whilst upping print prices - but his views have been branded as out of touch with the spirit of "openness" that defines the digital age.
05 Mar 2014
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Ellen Hammett
The average global consumer was exposed to various DOOH media for 14 minutes per week in 2013 compared with eight minutes in 2007.
05 Mar 2014
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Clarissa Windsor
Have you ever wondered which ads in our national newspapers are the most effective at engaging readers? In a new feature starting this week on Newsline, we've partnered with Luman research to find out...
04 Mar 2014
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David Pidgeon
A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and 'trust' newsbrands on the popular social network.
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