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Results categorised as Advertising
24 Mar 2014
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David Pidgeon
Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia - but others argue the idea has "significant pitfalls".
24 Mar 2014
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Dominic Mills
Unilever says it sees engaging with tech start-ups as the future of marketing - and is now backing seven new ventures in the UK and pairing them with its brands. Is this the start of something big? Dominic Mills finds out.
21 Mar 2014
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Liam Plowman
The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ's head of strategy and propositions, Liam Plowman, investigates.
21 Mar 2014
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Liam Plowman
The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ's head of strategy and propositions, Liam Plowman, investigates.
20 Mar 2014
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Ellen Hammett
A new report from ZenithOptimedia reveals that the advertising market is set to grow by 5.8% this year, supported largely by the UK's economic growth, the World Cup, mobile technology and programmatic buying.
20 Mar 2014
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David Pidgeon
Reporting to Fetch's founder and chief executive, James Connelly, Grimmer will be responsible for driving the global expansion of Fetch beyond its three offices in London, San Francisco and Berlin.
20 Mar 2014
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David Pidgeon
Over half of journalists, political insiders and business leaders believe that paywalls are the future of digital news, according to a YouGov study conducted on behalf of the London Press Club.
20 Mar 2014
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Peter Houston
The ABC's CEO is correct to believe that the auditor cannot waste time responding to every flash-in-the-pan and wacky fad coming out of Silicon Valley, but it is still vital someone is watching out for the Next Big Thing.
19 Mar 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? In a new weekly feature on Newsline, we've partnered with Lumen Research to find out.
18 Mar 2014
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Ellen Hammett
After what has been described as a "difficult" year, UTV Media plc - parent company of talkSPORT - has reported that the station's revenue is expected to rise by at least 25% ahead of the FIFA World Cup this summer.
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