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Results categorised as Advertising
10 Apr 2014
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Ellen Hammett
Exponential has announced the launch of a new algorithm which applies transparent behavioural models directly to campaign optimisation in real-time.
09 Apr 2014
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Ellen Hammett
New research from IHS and WildTangent reveals an acceptance by gamers of value exchange-style advertising, with 86% of gamers saying that they prefer free games with ads over paid games without them.
09 Apr 2014
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Bob Wootton
ISBA's Bob Wootton raises some important questions on the nature of trading desks - and asks what it really means for an agency to be 'clean'.
08 Apr 2014
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Ellen Hammett
Over one in four British consumers now owns a tablet, with advertisers spending a record £6.3 billion in 2013 to reach people across devices, according to the latest Internet Advertising Bureau UK (IAB) digital adspend report.
08 Apr 2014
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David Indo
Bad behaviour could be costing advertisers money when it comes to media, says David Indo, co-founder of ID Comms. So how can we identify the behaviours that destroy value?
07 Apr 2014
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Dominic Mills
The problem for advertisers trying to personalise their messages is that they think they know the 'you' they're chasing, says Dominic Mills - but the more they chase the real 'you', the more they risk getting it wrong.
07 Apr 2014
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Ellen Hammett
Global advertising spend growth is forecast to rise from 3.9% in 2013 to 5.5% in 2014, with television set to benefit in particular, according to ZenithOptimedia.
04 Apr 2014
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The Media Leader Staff
The Big London Debate took the audience for a lively canter through the capital's challenges and USPs.
04 Apr 2014
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The Media Leader Staff
The Guardian's native advertising session didn't produce huge insights, but certainly reflected the tensions that have arrived at the table.
04 Apr 2014
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The Media Leader Staff
Advertising maestros Jeremy Bullmore and David Bernstein featured in an exploration of advertising and risk-taking.
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