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Results categorised as Advertising
02 May 2014
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James McDonald
In the last of our special reports looking in-depth at the latest AA/Warc Expenditure Report, Warc research analyst, James McDonald, notes that newsbrands - whether in print or online - show strong resilience.
01 May 2014
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Ellen Hammett
The first online kitemarks have been awarded today to nine companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
01 May 2014
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Ellen Hammett
Facebook has launched a new advertising network that will serve ads to third-party mobile apps - the first time that the social media giant has helped app developers monetise "in a serious way on mobile."
30 Apr 2014
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Dominic Tillson
Lumping tablet and smartphone reporting into 'mobile' is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media's Dominic Tillson.
30 Apr 2014
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Suzy Young
In the second of our exclusive articles digging deeper into the latest Advertising Association/Warc Expenditure Report, Suzy Young, Warc's data and journals director, looks at the resilience of the traditional TV spot.
29 Apr 2014
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David Brennan
A new report reveals that a many marketers are not trained in marketing performance and ROI - so no wonder the average boardroom is ill-informed and financially illiterate regarding the value of advertising, writes David Brennan.
29 Apr 2014
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Suzy Young
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report - kicking off with a focus on the long-term changes felt by the ad industry.
28 Apr 2014
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David Pidgeon
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal's Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
28 Apr 2014
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James Smythe
UKOM's James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.
28 Apr 2014
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The Media Leader Staff
The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.
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