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Results categorised as Advertising
12 May 2014
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Dominic Mills
Now Publicis and Omnicom have terminated their merger plans, bosses Maurice Levy and John Wren have had their credibility torn to shreds, writes Dominic Mills. So what happens next?
09 May 2014
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David Pidgeon
The deal means AdSmart will made available to parts of Johnston Press' sales network, allowing medium sized businesses access to an advertising medium usually deemed out of bounds due to high costs and unnecessarily high reach.
09 May 2014
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Ellen Hammett
Havas Media Group has joined forces with GT Media to launch Havas Media Ireland, as the agency looks to strengthen its position in the Irish media landscape.
09 May 2014
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Ellen Hammett
Publicis Groupe customer engagement agency, Rosetta, has announced the appointment of Ariel Marciano as its new chief financial officer.
09 May 2014
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David Pidgeon
The mutual agreement has been blamed on "difficulties in completing the transaction within a reasonable timeframe," although tax issues, regulatory problems and rumours of infighting have marred the plans from the start.
08 May 2014
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Ellen Hammett
Ad verification company Adloox has today announced a partnership with Group M's mSix as it looks to improve ad viewability, combat fraud, and promote brand safety.
08 May 2014
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Martyn Stokes
Technology is redefining the advertising landscape - but don't let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.
07 May 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
06 May 2014
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Dominic Mills
Following the announcement of this year's strange Cannes speaker list to the self-delusion of Nike's World Cup ad, it's time to get advertising into context, writes Dominic Mills.
05 May 2014
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David Indo
What marks out a great client? In the third of the series, David Indo explains how the best clients benefit from being very clear about what they want from their media agency.
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