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Results categorised as Advertising
10 Jul 2014
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James McDonald
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of radio - and asks if branded content is helping to spark a new wave of growth.
09 Jul 2014
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Suzy Young
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated - and how you can understand them better.
08 Jul 2014
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The Media Leader Staff
Rightster, a global b2b video network that runs more than 800 YouTube channels, said the deals will more than double the number of content partners the company works with.
08 Jul 2014
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Ellen Hammett
Have World Cup advertisers alienated a huge proportion of football fans by making ads that don't engage women?
08 Jul 2014
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Jane Power
Can Global's new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates
08 Jul 2014
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Ellen Hammett
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
07 Jul 2014
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Dominic Mills
This week Dominic Mills chews his way through a menu of advertising news, from Omnicom's £30m Channel 5 exit, to marketing's apparent identity crisis.
04 Jul 2014
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Ian Monaghan
Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul's Ian Monaghan - they should help inform strategy and improve the art through feedback.
04 Jul 2014
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Ellen Hammett
Speaking at Thinkbox's Big Think event on Thursday, Laurence Green, founder of creative agency 101, warned advertisers of the risks of focusing too much on short-term results and forgetting the value of long-term advertising.
04 Jul 2014
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Simon Andrews
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at embracing digital, the latest mobile adspend forecasts and new developments in the mobile money space.
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