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Results categorised as Advertising
20 May 2014
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David Pidgeon
New research has revealed that the average 'tap rate' on an ad served within a newsbrand's tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
20 May 2014
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Lindsey Clay
There is no doubt that total viewing of video, in all its guises, is rapidly growing - but it doesn't make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.
19 May 2014
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Dominic Mills
From Thinkbox's surprising new Payback 4 study, to David Abbott's legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.
19 May 2014
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David Pidgeon
The former Guardian commercial director will be responsible for leading Bloomberg's multi-platform media operation across the regions.
19 May 2014
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Ellen Hammett
172 digital panels in the main terminal, gate rooms and baggage reclaim areas will be rebranded as 'Terminal Samsung Galaxy S5', alongside images of the device.
16 May 2014
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David Pidgeon
Out-of-home research body, Route, has announced that data for supermarkets has been added to its survey as the organisation signs up two Group M agencies.
15 May 2014
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The Media Leader Staff
Tracy's appointment comes as Rob Horler, CEO of Dentsu Aegis Network Northern Europe, takes on additional responsibilities of overseeing the development of Dentsu Aegis's iProspect, Carat Enterprise and Data2Decisions brands.
15 May 2014
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Ellen Hammett
Despite television's dominance, press and radio were found to be the next best at generating sales.
14 May 2014
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David Pidgeon
It has been widely reported that Yahoo, which has purchased around 40 start-ups in the last two years, will shut the app down entirely so the Blink team can work on Yahoo products.
13 May 2014
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The Media Leader Staff
MacLachlan, who joins Fetch from mobile technology agency Red Ant, has previously worked with clients including eBay, Skype and Groupon.
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