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Results categorised as Advertising
25 Jul 2014
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Ellen Hammett
Publishers experimenting with native advertising risk commoditising content and losing what makes them unique, Northern & Shell's digital sales lead has warned.
24 Jul 2014
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Jason Mander
As Facebook records second quarter revenues of $2.91bn - with its once-floundering mobile business now accounting for 62% of advertising revenues - Jason Mander, head of trends atGlobalWebIndex, analyses the results.
24 Jul 2014
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Ellen Hammett
The deal will see talkSPORT sell digital audio and display advertising through Audioboom's network of sports websites, mobile apps and content, giving agencies and clients 'one-stop' access to a number of channel partners.
24 Jul 2014
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David Pidgeon
AOL is to place all of its reserved online inventory into its own demand side platform - automating the entire ad trading process.
23 Jul 2014
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Ellen Hammett
Teeman will oversee Bloomberg Media's advertising sales efforts, focusing on "innovative revenue models" and expanding into new markets as part of Bloomberg's new consumer media strategy.
23 Jul 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
21 Jul 2014
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Ellen Hammett
The new 'Buy' call-to-action button will allow desktop and mobile users to purchase a product directly from a business without leaving Facebook.
21 Jul 2014
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Nick Mawditt
Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…
18 Jul 2014
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Marco Ricci
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
18 Jul 2014
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Simon Redican
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS's newly appointed CEO, Simon Redican, tells us what the future needs to look like.
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