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Results categorised as Advertising
30 Jul 2014
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Raymond Snoddy
London Live is flat-lining on a 0.3% audience share, its owners are running up losses and it could even help pull The Independent down. So what should Ofcom do now? By Raymond Snoddy.
30 Jul 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
30 Jul 2014
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David Pidgeon
ITV has reported pre-tax profits of £250 million for the second quarter of 2014, despite a decline in viewing figures in the first six months of the year.
30 Jul 2014
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Bob Wootton
There's no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA's Bob Wootton.
29 Jul 2014
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Ellen Hammett
A week after AOL announced that it is to trade all of its reserved online inventory programmatically, AOL Platforms is forming a strategic partnership with Havas' global trading desk for programmatic buying.
29 Jul 2014
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Marco Bertozzi
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi - advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
28 Jul 2014
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Ellen Hammett
Outdoor Plus has announced the introduction of two premium digital sites as the company invests £10 million into expanding its proposition and finding new ways to engage audiences while out of home.
28 Jul 2014
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David Pidgeon
Figures from the Jobs Index confirm that the level of marketing vacancies expanded both year-on-year and between the first two quarters of 2014.
28 Jul 2014
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Dominic Mills
The clock is now running for Interpublic after the news that 'activist' investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises...
28 Jul 2014
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Ellen Hammett
Almost all online video advertisers are buying their ads in a TV-like way, according to Videology's latest findings on the UK video advertising market.
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