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Results categorised as Advertising
23 Jun 2014
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Dominic Mills
This year's Cannes Lions was characterised by a ridiculous obsession with nationalism, writes Dominic Mills - and what's with the weird case of the second-hand winner from last year being hawked around the world to other clients?
19 Jun 2014
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Ellen Hammett
Despite over 50s outspending younger generations in almost every sector, 66% feel they are ignored by advertisers.
18 Jun 2014
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Ellen Hammett
The Advertising Standards Agency (ASA) has put its foot down on third-party 'recommended links' that appear on news websites, calling into question the way newsbrands present ad-related content alongside editorial.
18 Jun 2014
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Ellen Hammett
Despite the growth of programmatic trading, most UK advertisers remain uncertain about real-time advertising (RTA), according to a new ISBA survey.
17 Jun 2014
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Ellen Hammett
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
16 Jun 2014
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Dominic Mills
After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills - but it will need many more if it really wants to get into different territory.
13 Jun 2014
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The Media Leader Staff
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
12 Jun 2014
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David Pidgeon
Following the lead of Apple, retail experts have said Britain's ailing high street shops should swap traditional customer service with 'customer experience' to ensure long-term survival.
12 Jun 2014
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Ellen Hammett
The e-commerce service which allows consumers to buy products online and collect them in-store will not survive the next five years as new home depository services launch, a leading retail expert has said.
11 Jun 2014
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Gary Caranay
Following a successful testing phase, Sky AdSmart will soon roll out to market. Here, the7stars' Gary Caranay looks at the impact - both good and bad - it will have on television advertising.
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