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Results categorised as Advertising
02 Jul 2014
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The Media Leader Staff
Kantar has today announced the acquisition of the Guardian Digital Agency, a specialist data visualisation, site design and interactive development agency previously part of Guardian News & Media.
01 Jul 2014
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David Pidgeon
Harriet Harman, Labour's deputy leader and shadow culture secretary, has outlined a series of pledges to the ad industry ahead of her keynote address at the ISBA annual lunch today.
30 Jun 2014
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David Pidgeon
James Wildman, Trinity Mirror's new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
30 Jun 2014
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Dominic Mills
Programmatic platforms should concentrate on effective media placement - not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
27 Jun 2014
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Brian Jacobs
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
26 Jun 2014
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Ellen Hammett
The share of ads bought through programmatic technologies is estimated to grow to 47% in 2014 and could reach up to 60-75% of total digital display advertising by 2017, according to new research.
25 Jun 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
24 Jun 2014
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Richard Dunmall
Earlier this year Bauer Media launched The Debrief, a new multi-platform brand aimed at the constantly connected 20-something woman. With native advertising at its heart, Bauer's advertising lead shares his key learnings.
24 Jun 2014
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Ellen Hammett
Out-of-home rail company, KBH On-Train Media, has conducted research into its 6.3 million monthly rail users, revealing new insights into the mobile behaviours of train passengers.
23 Jun 2014
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Ellen Hammett
The Digital Audio Exchange (dax) will give advertisers a single buying point, for the first time, to access a range of digital music brands across connected mobile devices.
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