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Results categorised as Advertising
13 Aug 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
11 Aug 2014
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Dominic Mills
Are publishers really 'dividing church and state' by accepting native advertising alongside their editorial? Dominic Mills thinks we all need to relax a bit.
11 Aug 2014
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Mike Baker
Outdoor advertising is in rude health - but what's behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain...
08 Aug 2014
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Ellen Hammett
Primesight and Sky's Now TV have joined forces to launch a new interactive digital campaign in cinemas across the UK.
08 Aug 2014
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The Media Leader Staff
Bauer Media UK has appointed ex-Warner Group and LoveLive executive Sam Jones as managing director, digital.
06 Aug 2014
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Raymond Snoddy
Ahead of the Future of National Newspapers conference next month, Raymond Snoddy looks at the challenges facing the industry - and asks whether the doom-mongers have actually got it all wrong.
05 Aug 2014
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Ellen Hammett
Ocean Outdoor has today announced the acquisition of Signature Outdoor, as it looks to strengthen its digital out-of-home footprint.
05 Aug 2014
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Daniel de Sybel
Clients are rightly demanding more transparency in digital advertising, writes Infectious Media's Daniel de Sybel - but are they focused on the right type? It's time to make some clear distinctions.
04 Aug 2014
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Dominic Mills
More than ever before clients are demanding content for their online platforms - but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
01 Aug 2014
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Ellen Hammett
Outdoor advertising grew 6.4% to £258.8 million in the second quarter of 2014, according to the Outdoor Media Centre - with digital revenues beating all records.
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