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Results categorised as Advertising
31 Oct 2024
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Paul McGee
The array of measurement solutions provide an abundance of subjective information and a scarcity of actionable truth. Advertisers need to keep it simple by focusing on transparency and robust experiments.
31 Oct 2024
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Maria Iu
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
30 Oct 2024
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Jack Benjamin
The UK's economic outlook remains "fairly weak", but the release of the budget could unlock stalled marketing spend.
28 Oct 2024
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The Media Leader Staff
A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.
24 Oct 2024
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The Media Leader Staff
It's earnings season and the publicly listed agency groups have been more expansive about their "proprietary media" or "principal-based media" products.
24 Oct 2024
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Jack Benjamin
Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.
24 Oct 2024
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Omar Oakes
The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.
23 Oct 2024
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Simon Redican
How a legend from antiquity could change the narrative and help safeguard the financial future of the established media sectors.
22 Oct 2024
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Jake Dubbins
These principles represent a major opportunity for advertisers to build a more responsible and trustworthy media environment for everyone, writes the co-founder of Conscious Advertising Network.
22 Oct 2024
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The Media Leader Staff
One of The Media Leader's inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
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