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Results categorised as Advertising
26 Aug 2014
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Dominic Mills
Lake Capital's purchase of marketing agency Engine means the venture capitalist firm will unlock a sort of modern-day dowry; a brave and forward-thinking project to turbo-charge Engine's margins. Is this the future?
26 Aug 2014
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Rosh Singh
Technology and creativity in digital out-of-home is positioning the medium as the only true multi-sensory advertising platform, says Kinetic UK's Rosh Singh.
20 Aug 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
20 Aug 2014
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David Pidgeon
In the newly created role, Smith will take on responsibility for the growth of VivaKi's programmatic media buying across the EMEA region.
18 Aug 2014
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Ellen Hammett
New research from youth insights consultancy Voxburner reveals the lasting impact of brands at the World Cup among UK 16-24 year olds,
18 Aug 2014
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Tom Triscari
We can make the digital advertising landscape a much better place for everyone through transparency, control and activation, writes Tom Triscari, CEO of Yieldr.
15 Aug 2014
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The Media Leader Staff
The latest ABC release for the January to June 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat and Manning Gottlieb OMD.
15 Aug 2014
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Ellen Hammett
Growth in the world economy slowed a little in 2013, alongside advertising, recording a modest 3.5% increase in measured global ad investment to stand at $11 billion, according to the latest ad forecast from GroupM.
14 Aug 2014
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Ellen Hammett
The latest ABC release for the January - June 2014 period charts all the trends for the print magazine market. Here is Newsline's overview - with links to full articles for each market.
14 Aug 2014
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Ellen Hammett
Free magazines John Lewis Edition, ASOS.com and Stylist maintained the top three spots in the Women's Lifestyle market for the January - June 2014 Consumer ABC results.
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