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Results categorised as Advertising
09 Sep 2014
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David Pidgeon
In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices - including both iPad and Android.
08 Sep 2014
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Dominic Mills
From the news that two very different sorts of companies are boldly stepping into the world of content to the surprising launch of Hello! Fashion Monthly, there are some major developments we need to take note of.
03 Sep 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
02 Sep 2014
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Ellen Hammett
The roll-out will begin in London, Edinburgh and Glasgow, with Primesight hoping to achieve 50 new panels across the nation by the end of 2015.
01 Sep 2014
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The Media Leader Staff
More than 80% of digital agencies now employ native advertising - but issues of scale, content creation and measurability need to be addressed, according to a new report.
29 Aug 2014
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David Brennan
They say you should never kick a man when he's down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades...
27 Aug 2014
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Raymond Snoddy
When national newspapers try to sell what should be a good news story for the industry, the data is just not strong enough. Finding a solution is critical to the survival of the industry.
27 Aug 2014
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Charlie Muirhead
From Radio 1 employing vloggers to Amazon's acquisition of Twitch, we're facing a new age for video, writes Charlie Muirhead, CEO, Rightster - and it's much more engaging...
27 Aug 2014
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The Media Leader Staff
A new social media segmentation of Kantar Media's TGI Clickstream study reveals six key groups of social media users - and finds that the number of followers a brand has is largely irrelevant.
26 Aug 2014
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David Pidgeon
Initially for a six month period, Glanvill, a former CEO of Mindshare, will chair an advisory group, which will agree the brief for a "future-proof cross-platform measurement system".
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