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Results categorised as Advertising
01 Oct 2014
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Raymond Snoddy
It's not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
01 Oct 2014
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Clarissa Windsor
This week's winner has smashed all records with its gruesome and apocalyptic attention-grabbing ad.
01 Oct 2014
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Chris Dobson
It's a jargon-filled minefield and it's about to explode - but do you understand programmatic yet? Ahead of next week's Automated Trading Debate, we asked The Exchange Lab's Chris Dobson to sell us the benefits...
01 Oct 2014
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Ellen Hammett
Sky has invested $5 million in US ad-tech firm Sharethrough as part of its strategy to "drive innovation" by partnering with emerging technology companies.
30 Sep 2014
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David Pidgeon
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
30 Sep 2014
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David Pidgeon
The Jed Glanvill-led review into newspaper audience measurement - and the future role of the National Readership Survey (NRS) - will kick-off today, as clarity emerges over how newspaper publishers regard the current system.
30 Sep 2014
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David Pidgeon
"We have a conviction: What can be automated, will be automated," said Dominique Delport, global managing director, Havas Media Group.
26 Sep 2014
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Simon Andrews
There is much we can learn from the way the Chinese digital giants operate writes, Simon Andrews as he rounds up another week in mobile.
25 Sep 2014
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David Pidgeon
Dubbed 'Project Orange' and set to launch in Q1 next year, the organisation will see Todd work with advertisers and agencies to promote the value of magazine brands.
24 Sep 2014
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Quinton Tatatino
This week's winning press ad has smashed all norms for its engagement rates - but remains a controversial campaign for movie lovers...
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