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Results categorised as Advertising
07 Oct 2014
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Ellen Hammett
As programmatic trading picks up speed, it's sink or swim for a number of agencies; so which will come out on top in an industry that is evolving at an ever-increasing rate?
06 Oct 2014
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David Pidgeon
The boss of Publicis' ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online "cesspools" filled with ad fraud.
06 Oct 2014
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Ellen Hammett
VIDEO: Advertisers and agencies need to stop fishing in the "cesspools of inventory" if online ad fraud is to be tackled effectively, according to VivaKi's Marco Bertozzi.
06 Oct 2014
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Ellen Hammett
New research from AOL, unveiled on Monday at MediaTel's Automated Trading Debate, shows strong evidence that the rise of programmatic trading will serve to enhance creativity and storytelling across the advertising industry.
06 Oct 2014
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Dominic Mills
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco's Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
03 Oct 2014
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Ellen Hammett
In an effort to increase marketplace transparency in the US, 4A's, ANA and the IAB have announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property.
03 Oct 2014
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The Media Leader Staff
The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
02 Oct 2014
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David Pidgeon
Quantcast says the deal will allow it to leverage its knowledge of consumers' online behaviour with Struq's ability to personalise an ad based on perceived interests.
02 Oct 2014
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David Pidgeon
The tool, bringing together geo-filtered UK Twitter data with Kantar's audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
01 Oct 2014
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David Pidgeon
Capitalising on the newsbrands' considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
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