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Results categorised as Advertising
04 Nov 2014
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David Pidgeon
Ashley Highfield has met with BBC director general Tony Hall and James Harding, the Corporation's head of news, to try and map out a "collaborative" approach that will see a "two-way flow of traffic" that benefits both parties.
04 Nov 2014
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David Pidgeon
Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
03 Nov 2014
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Brian Taylor
When it comes to content, quality over quantity is still the golden rule, writes Jaywing's Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation...
03 Nov 2014
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Mungo Knott
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically - here, Primesight's Mungo Knott examines the challenges and opportunities it poses for out of home.
03 Nov 2014
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Dominic Mills
What on earth is Coke CEO Muhtar Kent on about, asks a bemused Dominic Mills - and whatever it is, can it breathe some new romance into the brand?
31 Oct 2014
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Suzy Young
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
31 Oct 2014
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Ellen Hammett
Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.
31 Oct 2014
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Evan Russell
InSkin Media's Evan Russell says there is a very fine line between people thinking a brand is clever online - and just plain annoying. So what should brands do to get it right?
31 Oct 2014
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Ellen Hammett
AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world's first integrated programmatic private marketplace for TV.
30 Oct 2014
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Clarissa Windsor
Find out which popular department store achieved an impressive standout of 90% in this week's Mirror - 13% above the norm.
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