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Results categorised as Advertising
14 Nov 2014
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Andrew Delamarter
The world is changing and search is soon to be usurped. Here, Andrew Delamarter, director of search and inbound marketing at Huge, gives us a taster of what's to come.
13 Nov 2014
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Marco Ricci
Despite some high-profile commitments from agency trading desks to 'eradicate' ad fraud, Marco Ricci, CEO of Adloox, says industry is being deceived.
13 Nov 2014
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Ellen Hammett
The ASA's chief executive, Guy Parker, has said that rather than stifling campaign freedom, regulation is forcing advertisers to be more creative.
13 Nov 2014
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Richard Marks
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium - and wonders whether 15-24 year-olds will inevitably end up just like their parents...
13 Nov 2014
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Amanda Phillips
What does it take for an ad to be truly successful today? Millward Brown's head of UK marketing, Amanda Phillips, shares her insights.
12 Nov 2014
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Jon Hewson
As the juggernauts of digital video and programmatic buying collide in the market, what will be the impact on advertisers and brands? VisualDNA's Jon Hewson investigates.
12 Nov 2014
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David Pidgeon
The transaction will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships to bring "substantial value" to advertisers.
12 Nov 2014
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David Pidgeon
The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
11 Nov 2014
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The Media Leader Staff
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
10 Nov 2014
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The Media Leader Staff
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform's native advertising.
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