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Results categorised as Advertising
04 Dec 2014
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The Media Leader Staff
The move will see Tempero's business integrate into the European arm of ICUC, Dentsu's social media moderation and management agency.
03 Dec 2014
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James Booth
An ad is more effective when brands put the user first, argues James Booth, CEO of Rockabox.
02 Dec 2014
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The Media Leader Staff
Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.
02 Dec 2014
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Phil Macauley
2015 needs to see the end of click-based measurement argues Phil Macauley, EU managing director, Quantcast.
02 Dec 2014
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David Pidgeon
Programmatic specialist Infectious Media has announced a new service that deploys ads on desktops and tablets "within milliseconds" of a TV advert appearing.
01 Dec 2014
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The Media Leader Staff
Black Friday saw the nation flock en masse to the discounted high streets. Now, it's time for retailers to flog reduced stuff online. So what do our industry experts have to say about Cyber Monday?
01 Dec 2014
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Rhys McLachlan
TV is one of the fastest-moving areas of programmatic advertising, says Videology's head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
01 Dec 2014
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Clarissa Windsor
This week's winner managed to come out on top amid the Black Friday chaos with a broadband offer too good to refuse.
01 Dec 2014
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Dominic Mills
As the ASA bans a string of 'misleading' YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
27 Nov 2014
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Glen Wilson
As the UK prepares for the one of the biggest shopping days of the year, Posterscope's Glen Wilson looks at how retailers can use out-of-home to really reap the rewards.
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