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Results categorised as Advertising
26 Jan 2015
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David Pidgeon
As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide's global CEO Dave Sackman says it's more than just gamers that will benefit.
26 Jan 2015
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Ben Milne
As UK towns begin the first trials of driverless cars, Posterscope's Ben Milne looks at the opportunities for out-of-home.
22 Jan 2015
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Ellen Hammett
According to eMarketer, almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018.
22 Jan 2015
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The Media Leader Staff
The deal will see Nielsen pick up Brandbank clients including Tesco, Boots, P&G, Asda, Sainsbury's and Amazon.
21 Jan 2015
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David Pidgeon
James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.
21 Jan 2015
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David Brennan
With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the 'new creatives'? By Media Native's David Brennan.
20 Jan 2015
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David Pidgeon
In the UK, Facebook's economic impact is reported to amount to $11bn with 154,000 "jobs supported" - but critics say it is 'bold and brave' to claim so much influence.
20 Jan 2015
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Torin Douglas
Torin Douglas speaks with 'serial interim CMO' Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
19 Jan 2015
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Ellen Hammett
In a result that may surprise some, eye-tracking specialist Lumen Research claims that Tesco outperformed its competitors at engaging shoppers over Christmas.
19 Jan 2015
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Dominic Mills
There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?
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